Human rights principles and claims can gain acceptance when appropriated contextually leading to cultural transformation this approach to human rights highlights what seems to be a central truth whatever politicians or philosophers may say or do it is on the strength of popular support for universal human rights that the idea will flourish . The human rights paradigm in context 14 culture and cultural transformation 21 cultural transformation and human rights in post colonial africa 2j conclusion i human rights and cultural branding who speaks and how 38 martin chanock rights and culture 38 rights culture and religion 30 international rights standards and the african . Cultural transformation and human rights in africa book read reviews from worlds largest community for readers the authors of this volume seek to cont. This volume clarifies in an african context what ought to constitute universal human rights and strategies for their legitimization protection and realization the contributors argue for the local promotion of rights through processes of cultural transformation over time