Arbnor and bjerkes deep insight into theory construction and their honest appraisal of knowledge creation makes this edition absolutely essential for business scholars i recommend this book to scholars in any area of business seeking a more thoughtful and useful understanding of research methodology morgan miles professor of marketing . To one of the most comprehensive books in the world on methodology for creating business knowledge by ingeman arbnor bjorn bjerke become a worldwide partner as knowledge creator in the development of this methodology for creating business knowledge. Ingeman arbnor 1949 is a swedish economist professor at the lund university lund known for his international bestseller methodology for creating business knowledge written with bjorn bjerke. Actors approachactors view in application actors view a methodology for creating knowledge devoted to understanding creating and vivifying meaning in reality where this reality is presumed to be socially constructed analysis an analysis can be made within all three of the methodological views